I love doing branding work for the finest record store in the Netherlands, Doogan Records.
The whole identity is based on the store cat, Maurice, who has earned the nickname Lord of Doom and Slumber. What I love about this visual ID is that basically everything is possible, as long as it somehow features an illustration of Maurice. No boundaries on colors, fonts or anything.
Head over to Doogan Records to snatch some Maurice-infused merch.